David Sims photographed a (somewhat) stark and somber black and white ad campaign for Prada’s Spring 2013 menswear and I’m not sure if we should be surprised or not, but the label once again chose to procure actors as models. Spanning a 54-year age range, from Aaron Taylor-Johnson’s 22 years through Harvey Keitel’s 76 years, with Dane DeHaan and Benicio del Toro falling in between, the actors don’t have to work too hard to prove that Prada looks good no matter how old you are.
“I admit to loving that Miuccia [Prada] has given male models the heave-ho and used actors again,” laughed Luxx.
Though the so-called models in this campaign are a point of interest, several forum members voiced disappointment in the fact that the campaign was shot in black and white. “It's really unfortunate that they did the campaign in black and white considering how lovely the colors in the collection were,” shanhuq posted.
Heelscatchfire wrote, “The campaign is slightly forgettable, I prefer the previous one. I do, like some, wish it were in color. I don't mind the celebs, especially Dane, even though I love my models. I'm very glad he is included!”
It’s no surprise that forum members gravitated to Dane, who is perhaps the most model-esque of the bunch, but I think the actors, as non-models, are all doing their best (see a more complete representation of the campaign here). Despite the effort, this is nowhere near my favorite Prada campaign, and it definitely pales in comparison to the striking women’s campaign images (now that is how you cast a campaign) that came out yesterday.