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Giles Deacon Designs a Risque Collaboration for Ann Summers

Giles Deacon has never shied away from a collaboration or two, but this is definitely one of his most risque and fun escapades, as the designer has announced a collaboration with Britain's best known high street lingerie and sex shop, Ann Summers, for a range of lingerie and sexessories.

Giles Deacon for Ann Summers lingerie

(images: Ann Summers)

Whilst Giles has never been one to design for the shy and retiring (Spring 2010 triceratops handbag anyone?), he has pushed the boat out a little further to come up with a collection that not only includes gold chain handcuffs, suspender collar and cuffs, but peekaboo half-cup lace bustiers and diamante nipple covers. It is no wonder Ann Summers chose the beloved eclectic designer for its first-ever collaboration. The best bit about it is that it's totally affordable, and who wouldn't want to dress up in a bit of Giles? Although this is definitely more for the bedroom than dinner.


Aside from the exepected red and black lace, the printed silk bustiers and briefs are really worth grabbing, combining Ann Summers' amazing cup shape and cut with Giles' signature illustrative designs. Ann Summers makes amazing lingerie for high street prices and is definitely the best to go to for larger busts.

Speaking about the collaboration, Giles has said that he "thought about different women who might be buying these pieces when designing the collection, with different aspects to their personalities whether that’s flirtation, dominance or playfulness — the finished collection enables them to pick and choose and have some fun."

Jacqueline Gold, Ann Summers' CEO, was certainly pleased with their choice of collaborator: "As a designer [Giles Deacon] is not afraid to be daring or to take risks, which is important for Ann Summers. We’re so excited to launch this collection to our customers."


The collection is available to buy starting May 1 in stores and online.