To make up for the fact that there is no Target in New York City and to fete the start of Fashion Week there is now, through February 15th, a pop-up Alexander McQueen Target store at St. John’s Center (330 West Street at West Houston Street). There was a private shopping event held the eve of the first night of Fashion Week to preview the collection which officially launches online and in stores March 4th.
There is a distinct rock and roll/punk influence to the collection with many of the pieces accented with studs, tattoo, dice, and anchor print. The stand-out looks – and certainly by accounts of what I saw the crowd going for – the most popular in the collection were a gray one-shoulder dress and a light gray denim cropped jacket accented with studs.
Further, the rumors that the collection was inspired by the British band The Duck Spirit were confirmed at the preview event when the band took the stage and each attendee who made a purchase was gifted one of their CDs.
To further hit home the rock vibe McQueen was going for, the space was decked -out with installations and sculptures commissioned for the space (dubbed ‘McQueen Market’) – think booths made of chain link fence, distressed plywood, and graffiti covered grates.
The prices of the pieces – which fit better than previous designer-Target collaborations – range from $19.99 to $129.99 and include lightweight sweaters, skinny jeans, bubble dresses, slim skirts, cuffed shorts, trench coats, denim, cropped studded jackets, menswear-inspired tuxedo blazers, a color-blocked one-shoulder dress with bubble hem, swimwear, and cotton voile print scarves.
Images courtesy of Sharon Feiereisen and the Fashion Spot forums.