Looking to bring the Ralph Lauren aesthetic directly to the palm of the brand’s followers, Ralph Lauren is one of the first fashion brands to launch an iPhone application.
Now, with the iconic American label’s Fall/Winter 2009 show behind them, Ralph Lauren has added updates to the application to bring their new collection to iPhones across the country.
The updates include video highlights from the new Fall 2009 runway show and the recent Spring runway show, an interactive gallery of Spring Collection Accessories, a gallery of advertising imagery, a new feature spotlighting “a Collection Icon” (featuring The Ricky Bag), and a brand new video library celebrating some of the brand’s best collection video.
In addition to the recently added updates, users can find a multi-touch Lookbook which includes intimate pinch-and-zoom views of each individual style, a Backstage Pass photo montage experience, and a Google-powered global store locator.
You may download the application here: http://itunes.apple.com/
Images courtesy of Ralph Lauren.