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Lana del Rey, Jared Leto, Courtney Love and a Tiger Star in the New Gucci Guilty Campaign

Gucci’s latest ad campaign for the Gucci Guilty fragrance features singer-songwriter Lana del Rey and actor-musician Jared Leto. The two are known for their quirky, retro vibes and eccentric styles and the campaign stays true to that aesthetic.

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Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford,with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more on @guccibeauty and the scents through link in bio.

Creative director: @alessandro_michele

Art director: @christophersimmonds

Track Title: “The Swag”

Artist: Link Wray & The Wray Men

Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.

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The Gucci Guilty campaign video puts us in a daze of nostalgia, with del Rey and Leto (looking a whole lot like designer Alessandro Michele) visiting mundane places like the diner, a motel, grocery store and laundromat — dressed fabulously, of course. Shot by Glen Luchford with creative direction from Michele, there’s even a cameo by Courtney Love (playing a waitress) and a tiger (because, why not). Check it out above.

[ Next: Jared Leto Stars in the “Least Inviting Ménage à Trois” for Gucci’s New Fragrance Campaign ]