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Instagram recently made it more difficult for us shopaholics to refrain from, well, shopping with its new checkout feature, which lets you stock your closet without signing off your feed. Balmain is the latest brand to get on board as Olivier Rousteing just made it easier for his 5.4 million followers to purchase the fashion house’s wares.
“I wear a lot of pieces I design for Balmain, but that don’t necessarily make it to production, and every time I post a picture of myself wearing one of these pieces, I get tons of comments by people asking where they could buy what I was wearing. So I wanted to take away the frustration,” the designer explained to WWD.
Starting today, you can monitor his feed to get your hands on anything and everything Balmain. Prepare to max out your credit cards.