Tommy Hilfiger and Zendaya are once again collaborating on a see now, buy now collection. But this season the duo’s moving the TommyNow show from Paris to the Apollo Theater in Harlem. And there’s one other twist. The show is going virtual.
Thanks to some strategically placed 360-view cameras, anyone anywhere can tune in to watch it all go down. The technology will offer backstage, red carpet and front row access for those of us who didn’t score an invite. You can even tour a virtual pop-up shop. All you have to do is go to tommy.com on the day of the show to check out all the action. And since it’s see now, buy now, you’ll be able to immediately purchase the runway looks online and in stores.
Afraid your favorites will sell out before you can get your hands on them? Just hop on board the Tommy x Zendaya experience bus that’ll be parked outside the theater on the day of the show and you’ll be able to buy pieces from the collection before they hit the runway. (The bus will also travel to another NYC location the following week so eager consumers can have another chance to score the goods.)
Tune in this Sunday, September 8 at 8:30 p.m. EST to (virtually) experience the collection.