If people thought that the Spring/Summer 2009 shows during New York Fashion Week entailed a lot of running around between the tents and locations scattered around the city, this upcoming season we will see even more of that as more and more designers are opting for off-site locations. â€¨â€¨
One of the popular off-site locations in previous years has been famed hair salon Bumble & Bumble’s Meatpacking District location, but that venue is not one of the four off-site venues that are an option this season. To further complicate things, IMG Fashion, who has said they would introduce a venue near Bryant Park for fashion presentations, decided to hold-off on this until the September Spring/Summer 2010 Fashion Week shows.
This season Bryant Park’s going rates for the Tent, the Promenade and the Salon are said to be $48,000, $38,000 and $28,000, respectively, for the space alone.
While that leaves some very big names dropping-out including Vera Wang, Betsey Johnson, DKNY, Carmen Marc Valvo and Reem Acra – all of which have been splashed around papers for the last few weeks, there are a few who after not showing at the tents will be back — Tommy Hilfiger, J.Mendel, Adam Lippes, and after her first successful show at the tents last year, Charlotte Ronson will show once again. All in all WWD is reporting that 59 designers have committed to the tents and eight are on board for off-site venues.
Senior vice president of IMG Fashion Fern Mallis sounded optimistic when she spoke to WWD telling them that there is a strong schedule and that every time someone decides not to do something, that opens up an opportunity for someone else. For those that still want to show at the tents, but can’t afford the costs — Nicholas K, Sergio Davila and Mara Hoffman for example — there will be group shows.
According to WWD, Carmen Marc Valvo has settled for Citrine for his show. Vera Wang will use her new Mercer Street boutique, and Calvin Klein Collection will show at the ground-floor event space in the company’s West 39th Street offices. Alexander Wang will be at the Roseland Ballroom, Marc Jacobs is showing at the Lexington Avenue Armory, and Thakoon and Philosophy di Alberta Ferretti are both showing at Eyebeam Gallery, while Marchesa will show at the Chelsea Art Museum.â€¨â€¨