Style / Trends


Nothing says summer quite like Mercedes-Benz Fashion Week Swim in Miami, Florida. The shows will be held in three venues at The Raleigh Hotel: the Cabaña Grande, the Beachway, and the Oasis, accessed via an event lobby on Collins Avenue at 18th Street, adjacent to the hotel’s main entrance.  
The 2010 collections will be shown from July 15th to the 19th.  Over the five day period, at least 12,000 journalists, buyers, and VIP’s are expected to attend. The festivities officially kick off with a party on the 15th, followed by five consecutive days of shows. This year’s participants include Tibi, Caffé Swimwear, Marysia Swim, True Religion Swim, Red Carter, Aqua di Lara, L*Space by Monica Wise, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra, Cia.Marítima, Luli Fama, and V Del Sol.
Fern Mallis, Bravo judge and senior vice president of IMG Fashion, remarked in a press release that IMG feels very proud to be welcoming so many new designers to their roster this year. She added that in the fifth season, “Mercedes-Benz Fashion Week Swim has become a strong and effective platform to showcase the finest swimwear collections and their talented designers from around the world. This season’s line-up continues to bring to the market the quality and ingenuity that people now expect from this show.”   

Main story image styled by Allegra Colletti