Olivier Rousteing Enlisted an Army of Diverse Models for the New Balmain x L’Oréal Paris Lipstick Ads


Olivier Rousteing is famous for his Balmain Army of top models that march down the runway and appear in his campaigns. Well, some new troops just signed up for the just-released L’Oréal x Balmain campaign and it’s pretty major — and inclusive.

We first got a peek at the epic lipstick partnership earlier this month via Instagram and now (with September fast approaching), we’re given a bold ad that features a pretty diverse cast. Lara Stone, Neelam Gill, Alexina Graham, Ysaunny Brito, Soo Joo Park and Doutzen Kroes make up just half of the 12 models led by Rousteing (natch). Everyone’s decked out in Balmain (again, natch) with the tagline “United, We are Invincible” blazed across the bottom, along with the 12 lipstick shades designed for every complexion. A fitting campaign for a collaboration described as “a message of beauty in diversity and female empowerment.”

Famed photographer Nico Bustos shot the campaign image, which provides a subtle glimpse of the Eiffel Tower in the background. According to WWD, Brito, Park and Kroes are all wearing the star shades from each lipstick “tribe,” but we’re dying to know the shade each model is wearing.

[ via WWD ]