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Missoni’s Spring 2015 Campaign Resembles a Neiman Marcus Catalog (Forum Buzz)

Christmas is coming earlier than expected this year for us fashion folk with the arrival of the Spring 2015 campaigns. Missoni’s spots are the most recent to surface on our forums and members find themselves disappointed. The Italian fashion house known for its colorful knitwear designs keeps Dutch artist Viviane Sassen as the photographer this season but trades model Joan Smalls for Amanda Murphy. Amanda is captured amongst a set of metallic globes while posing inside a pastel colored purpose-built box. 

Mission Ad Campaign Spring 2015 Amanda Murphy


Leave it to our forum members to voice their honest opinions. Aedlacir wastes no time and strongly describes the images as “dated muck.”

“It looks like those Neiman Marcus and Bergdorf advertorials but worse,” adds GivenchyHomme who is about to set the tone of the thread.

Testinofan feels the same way and posts, “I don’t like it, very strange and it looks like a Bergdorf Goodman catalogue.”

As does justaguy: “Totally agree it looks very NM catalog. I do like the concept, but execution is a bit messy & dated looking.”

Things aren’t looking up. “Not eye-catching enough for a campaign. It would have [been] good for editorial but not good enough for the campaign,” shares an underwhelmed DutchHomme.

“OK, it’s time to end this. Missoni with Sassen is becoming like Marc Jacobs was with Teller. It was very interesting initially, but I’m actually yearning for a normal campaign! Sassen is an incredibly talented artist who set a profound precedent for the combination of contemporary art in campaigns (indeed in collections) with her past campaigns. Now it’s time to move on,” suggests an uninterested Benn98.

Are you a fan? See inside the thread for another campaign image and join the discussion for yourself here.