As the first wave of the Fall 2015 advertising campaigns start to roll out, Marc Jacobs unveiled the campaign for his latest fragrance called Decadence. Starring Adriana Lima, the newly-released images are a far cry from Chanel‘s playful advert for Chance Eau Vive. Jacobs enlisted Steven Meisel to lens the images, which feature the Brazilian beauty gnawing on part of the bottle.
Forum members are less than impressed with the outcome, however. “Her poses don’t help this campaign, I hate this preview,” declared burbuja8910 right away, setting the tone of the whole thread.
“Looks like a series of stills from a horror movie,” tigerrouge added.
Also not feeling it was Thefrenchy, pointing out, “I thought the perfume was called ‘Decadence’ not ‘Eau de Vulgarity…'”
“Boring. She looks awkward, not sexy,” noted la veronika.
Nomar agreed that the campaign was a bit lackluster. “I don’t know how I feel about this. Her strong eye makeup really draws your attention and detracts from the product itself,” he noticed.
Yet there were a couple supporters in the mix. “I really like. When you have a beauty like Adriana and a master like Meisel, you don’t need much else. I do get the ‘decadence’ feel from it, it’s not literal. She’s just having a moment with herself and the bottle, which looks so cool with the bag design,” gazebo shared.
“Love! I really like the bottle design too. Hope there’s more,” anticipated vivaglam.
Are you a fan and will you be rushing out to take a whiff? Drop us a comment here.