If there’s one major fashion brand whose advertising campaigns we love to see each season, it’s Prada. So you can imagine our delight when the campaign for Pre-Fall 2016 unexpectedly landed on our forums. Photographed by long-term Prada favorite Steven Meisel, models Vanessa Axente (below), Lorena Maraschi, Sasha Pivovarova, Vittoria Ceretti and Fei Fei Sun are captured in a fresh, light and airy space showing off Miuccia Prada’s uniform-like designs. Making for a nice departure from the dark, moody and mysterious mainline campaign for Spring 2016, the love affair between Prada and Meisel has worked its charm once again.
Members of our forums were practically jumping for joy. “OH MY GOD Vanessa back for Prada!!! I’m so happy! Gorgeous shot, love the softness of the colours,” Marc10 rejoiced the second the campaign dropped.
“Fantastic to see her back under Meisel’s lens and for Prada,” approved TREVOFASHIONISTO straight away.
Also unable to contain their excitement was thatsfierce, raving, “Vanessa is back. I was waiting for this so bad!!! She looks so good here. Fresh, clean and flawless.”
KatJenahMckey felt the same way, applauding, “Beautiful image. Right back where she belongs.”
“Vanessa Axente at Prada again!!! Amazing comeback with the master Steven Meisel! I know he loves her! So happy for this! It’s a good campaign! Vanessa fits the brand so well,” exclaimed a more than elated lilgruner.
Aizanara sure was a fan of the outcome, too, expressing, “Vanessa and Steven are a match made in heaven. This looks amazing, I love how pure and light this is.”
“Lorena! Oh my this keeps getting better,” said Marc10, returning to the thread once a preview of Lorena’s shot had been posted.
Check out the other campaign images and tell us your favorite here.