As reported on our forums back in March, Mariacarla Boscono and Sarah Brannon were handpicked by Karl Lagerfeld to star in Chanel’s upcoming Fall 2016 campaign, replacing Mica Arganaraz and Lineisy Montero who roamed the streets of Brooklyn for the brand last season. Photographed by Lagerfeld (per usual) and styled by Carine Roitfeld, the ads feature an artsy cut-and-paste collage design, which unfortunately failed to impress our forum members.
Forum members were not feeling the concept. “No. This Looks cheap, like a fragrance campaign for 12-year-olds,” slammed dcmaike at once.
“First the Prada background and now this?” asked a horrified SpeakThatJDunn.
Benn98 shortly responded, writing, “My thoughts exactly!! But in theory I’d say first Céline, Prada, now Chanel! This must end. I’m not warming to this, and Mariacarla Boscono doesn’t have a very commanding presence to at least carry this. So disappointed!”
Sharing the same sentiments was jeffandtheworld: “Why! For such a beautiful collection.. WHY!”
“This looks like a desperate and a rather stereotypical way to appeal to the Asian market, if you ask me. I’m not a fan of it,” declared a far from impressed dodencebt.
“This looks like a sad collage that some fashion student did in the late 00s. Very, very disappointing. I would never [have] expected this from Chanel,” disapproved whitewine92.
Elle_gb echoed, “The styling and Maria look great but I’m not sure about the background. This collection is so beautiful, so I’m not a fan of that confusing background.”
Better luck next time Karl. See more from the campaign and join the conversation here.