Our forum members have been very open about their displeasure over Willy Vanderperre replacing Steven Meisel as Prada’s campaign photographer. With the exception of Vanderperre’s Resort 2017 offering featuring Jessica Chastain, the campaigns have fallen short — extremely short. Thankfully, Miuccia Prada decided to switch things up by enlisting Drew Vickers and Keizo Kitajima to shoot the fashion house’s Resort 2020 campaign. The new ads feature a long list of models, including Qun Ye, Freja Beha Erichsen, Sara Blomqvist, Toni Smith, Stella Jones, Ashley Radjarame, Xiao Wen Ju, Lexi Boling, Kyla Ramsey and Victoire Ishimwe captured both indoors and outdoors.
Our forums were huge supporters of the switch. “A new era!” heralded Nuit.
“Best campaign they’ve done in years,” exclaimed lelaid.
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“I really like this campaign. Cinematic and both modern and retro at the same time. The black and white shots give me Ingmar Bergman vibes with a modern twist…” noted Morgane07.
“This is probably the most Prada-esque campaign in years,” proclaimed Style Savvy.
“This campaign is soooooo good. Fresh cast. Fresh perspective,” said dfwn2n.
“Everything is perfection with this campaign — from the concept to the cast to the styling to the execution,” agreed blusheels.
“Love this as well. I like Willy Vanderperre as a photographer, he’s amazing, but he just never really worked for Prada,” declared Joromana.
Check out Prada’s Resort 2020 advertising campaign in full and join the conversation here.