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Margarita Gambles’ Summery British ELLE July 2020 Cover Gives Us a Serious Case of Wanderlust

Magazines are our escape from the real world. Especially with everything going on right now. Thankfully, it’s been business as usual at Vogue Paris, Vogue Hong Kong and WSJ. Magazine. Now we can add British ELLE to that list with the publication whisking us away to a Moroccan beach for July 2020. Margarita Gambles was snapped by Victor Demarchelier and styled by Jenny Kennedy for the German ELLE reprint. The model makes us long for a summer vacation as she poses under the warm sunshine decked out in a look from Louis Vuitton’s Spring 2020 collection.

UK Elle July 2020 : Margarita Gambles by Victor Demarchelier


Members of our forums weren’t exactly happy with the outcome. “Farrah Storr took this magazine back to 2007 with REPRINTS!” scolded MON the moment the cover dropped.

“The finished cover looks so dated! There were loads of other options they could’ve gone with,” Benn98 chimed in.

In complete agreement was caioherrero: “Why are they doing this? ELLE U.K. was going up in sales with Anne-Marie Curtis. Why do they want to kill the magazine?”

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“It feels like they’re just churning out a print product in order to keep the brand name alive in order to use it for event marketing,” said tigerrouge.

“This Demarchelier story is also in French ELLE. British ELLE has lost so much of its own spirit…and that’s sad. So many magazines look the same now…” voiced EricGallais.

But vogue28 disagreed with the majority. “I have ZERO issue with a magazine reprinting content given the current situation… This cover is by no means offensive. It oozes that quintessential ELLE aesthetic, can appreciate the beach setting during this lockdown period, love the Louis Vuitton dress and it’s nice to see some diversity on the cover of British ELLE.”

“It’s a pretty cover, even with the baggy outfit. I love the soft sunlight,” admired Srdjan.

Check out the accompanying cover feature and share your thoughts here.