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Vogue Germany’s July/August 2020 Cover Features a Hermes Scarf Blowing in the Wind

We’ve made it abundantly clear over recent months that Vogue Germany isn’t our favorite magazine on the market. After all, the mag failed to celebrate the vast majority of its 40th anniversary in style last year and covers starring Hailey Bieber, Helen Mirren and Toni Garrn haven’t cut it in 2020. Given the current pandemic, publications are scrambling for content with Vogue Germany enlisting photographer Julia Noni to capture the cover solo for its double July/August issue. The image consists of a portrait of a Hermes scarf blowing in the wind on a beach in Normandy, France.

Vogue Germany July/August 2020 by Julia Noni


The outcome fell (mostly) flat on our forums, however. “Looks like a rejected Hermes campaign,” declared phungnam96.

“An unremarkable image, made even more unremarkable by the hideous layout,” added mikel.

“Can we finally drop all these boring gimmicks now and go back to fashion please? It’s not interesting anymore,” remarked an underwhelmed aracic.

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Forum member niknak wasn’t impressed: “I understand the world has been turned upside down, but I can’t deal with any more of these humdrum summer covers. They are so drab and depressing to look at.”

“The only one who is happy with this is Hermes. This is lazy,” disapproved Nymphaea.

But kokobombon actually admired the cover. “It has sort of a post-apocalyptic fashiony vibe that I’m loving. The tagline ‘longing for summer’ fits the current mood…”

“I must say this might be the first Vogue cover during the pandemic which I enjoy,” shared Alien Sex Friend.

A hit or miss? Share your thoughts and check out the contents of the issue here.