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Mônot’s First-Ever Campaign Features an Impressive Cast of Models

There’s nothing like a great cast shot by Luigi & Iango to grab our attention. Enter Mônot’s first-ever advertising campaign. Lebanese designer Eli Mizrahi’s label burst onto the scene during Paris Fashion Week back in March and its Fall 2020 campaign hits all the right notes. The ads star an impressive lineup of modeling’s finest: Amber Valletta, Alek Wek, Candice Swanepoel, Kate Moss, Jourdan Dunn, Mariacarla Boscono and Xiao Wen Ju. The glamorous and stylized campaign transports us to Al Ula in Saudi Arabia with Carine Roitfeld on styling duties.

Mônot F/W 2020.21 by Luigi & Iango


The campaign immediately became a hot topic on our forums. “Kate the Great! This is fantastic! Those landscapes, those models — pure perfection,” applauded aracic.

“It’s fabulous, very Mugler, very opulent! Carine only delivers when it’s big budget and she delivered! Bravo!” raved Lola701.

“I like it, seen it a thousand times, but it’s got good energy and a lovely cast. Xiao is on fire,” commented YohjiAddict.

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“The Xiao shoot with the veil looks very Newton-ish. As airbrushed and tacky as it looks, I can’t help but love it! The casting is stellar…” said SRank.

“I prefer the finesse of Mert Alas and Marcus Piggott, but this is a decent imitation,” confessed GivenchyHomme.

But a few of our forum members were left scratching their heads. “How did this no-name brand get the money to cast these stars?” wondered dfwn2n.

“What’s this brand? They decided to take a shot using supermodels, a supermodel stylist and all this outdated glam,” critiqued Alien Sex Friend.

Mônot F/W 2020.21 by Luigi & Iango


The rest of the campaign is a total must-see. See more and join the conversation here.