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Bella Hadid and Hailey Bieber Are the Faces of Versace’s New Fragrances

Donatella Versace has always had her finger on the pulse when it comes to casting ad campaigns. She welcomed back Georgina Grenville for the legendary Italian brand’s Pre-Fall 2020 campaign and picked Jennifer Lopez as the face of the coveted Spring 2020 collection. So it was only natural for Donatella to secure two of the industry’s most in-demand beauties for Versace’s new fragrance ads. Bella Hadid and Hailey Bieber front the Dylan Blue and Dylan Turquoise scents respectively with both captured on the majestic shores of Sardinia by photographer Harley Weir.

Versace 'Dylan Blue' Fragrance 2020 : Bella Hadid & Hailey Bieber by Harley Weir


“When compared to the Versace Bright Crystal campaign with Iselin Steiro, this is an absolute embarrassment,” voiced vogue28.

“Oh god, this is terrible, cheaper than Bella’s shoot with Gigi for U.S. ELLE. This poor perfume. First we had to make do with Faretta and that random ‘gang’ of hot guys in suits which was so misplaced, now we have what appears to be two of Dan Bilzerian’s arm candies playing at being influencers,” disapproved Benn98.

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“Hailey looks out of place, as usual. She recently hired Gigi and Bella’s power agent (with Bieber’s $$$$) so that explains why she’s being pushed so much lately,” HodanChloe chimed in.

“I would rather it just be Bella, her solo shot is actually gorgeous, but there’s something very cheap about Hailey’s look and I’m not sure what it is, but she has never looked expensive,” critiqued christian001.

Ghesquiere32 was in the same frame of mind: “I love the solo shot of Bella on the rocks. Hailey feels unnecessary.”

“Hailey sticks out like a sore thumb. She’s a beautiful woman, but she is not right for high-end fashion modeling,” stated an unimpressed GivenchyHomme.

Versace 'Dylan Blue' Fragrance 2020 : Bella Hadid & Hailey Bieber by Harley Weir


See more from Versace’s new campaigns and join the conversation here.