Despite several questionable collections, Virginie Viard’s Chanel advertising campaigns frequently hit the spot. Viard secured Steven Meisel for the brand’s recent handbag campaign. Karim Sadli’s Cruise 2020 ads featuring many models of the moment left us in awe. And we still have Marion Cotillard‘s N°5 fragrance campaign to look forward to toward the end of 2020. A whole assortment of famous faces come together for Chanel’s Fall 2020 campaign captured backstage immediately after the collection’s Paris Fashion Week showcase back in March. Everyone from Adut Akech to Abby Champion to He Cong to Rianne Van Rompaey and a whole lot more pose before the lens of photographic duo Inez van Lamsweerde and Vinoodh Matadin for the series of classic black and white images.
How did Chanel’s latest fare on our forums? “Glad those awful boots are not too prominent, but this could easily have been a Karl Lagerfeld campaign. It’s just so lazy and safe to do a black and white studio campaign for autumn,” critiqued Benn98.
“The art direction is very 80s/90s. The collection was terrible and the campaign is terrible! The styling is dreadful!” voiced Lola701.
“And these pictures are supposed to sell the clothes, the fantasy…” an unimpressed Srdjan chimed in.
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“The more I see the photos individually, the more I love them. Everybody’s selection is just phenomenal. As a campaign for Chanel, I miss richness, exuberance and exclusivity. But honestly campaigns under Karl were even worse,” noted Vitamine W.
Forum member vogue28 wasn’t exactly disappointed: “Can’t blame Chanel whatsoever for repurposing these images caught backstage for the official mainline campaign, especially given the pandemic. It’s pretty genius and Chanel struck lucky by having these at hand.”
“I think it’s chic, timeless, classic,” approved BlueRuin, but do you agree?
See more from Chanel’s campaign and share your thoughts here.