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Chanel Takes Us on a Chic Alpine Adventure With Its Fall 2021 Campaign

You just have to hand it to Chanel and Virginie Viard. The famous fashion house is powering through the pandemic with ease while maintaining its luxurious standards. With the unveiling of the Fall 2021 collection, Viard welcomed us inside the legendary Chez Castel club right in the heart of Paris. For the accompanying advertising campaign, the brand makes us want to plan a winter escape and hit the slopes. Louise de Chevigny, Mica Argañaraz, Rianne Van Rompaey and Vivienne Rohner pose in spectacular snow-covered landscapes and on the balcony of a chic chalet before the lens of Dutch photographic duo Inez van Lamsweerde and Vinoodh Matadin.

Chanel F/W 2021.22 by Inez van Lamsweerde & Vinoodh Matadin


Chanel’s latest set of ads took our forums by surprise. “Nothing spectacular, but in fact it’s an improvement over previous campaigns!” declared DK92.

“Surprised! I like this a lot. Almost a classic Chanel campaign, like a flashback to good, simpler times,” appreciated dontbeadrag.

“Given the dark and moody setting of the show I half-expected for this to be black and white, but the sight of color is very much welcome. I’m loving it!” admired vogue28.

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Also quick to give their seal of approval was aracic: “Fantastic cast and great photography, this is easily my favorite Chanel campaign in years! Everything looks great and I’m delighted to see Rianne.”

TunHakii couldn’t agree more. “Fantastic campaign, all the girls look great, especially Rianne.”

“My favorite campaign this season so far! Every single image is stunning!” raved berbe.

“And just like that Viard redeemed herself with a fantastic campaign. The campaign is where the products need to shine and they absolutely do here. There hasn’t been a campaign this good in quite some time from any brand. It’s the perfect mix of art and commerce,” noted GivenchyHomme.

Chanel F/W 2021.22 by Inez van Lamsweerde & Vinoodh Matadin


See more from Chanel’s Fall 2021 campaign and join the conversation here.