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Rianne Van Rompaey, Malika Louback, He Cong and Tianna St. Louis Star in Kim Jones’ First Fendi Campaign

It’s safe to say that Kim Jones is making big moves over at Fendi. From covetable accessories to grand haute couture creations, we’re definitely impressed. Now Jones’ first advertising campaign is finally here and it’s a breath of fresh air. Switching out Nick Knight in favor of Craig McDean, Rianne Van Rompaey, Malika Louback, He Cong along with Tianna St. Louis pose both inside the studio and around Fendi’s magnificent headquarters in Rome. Each model flaunts pieces from the brand’s Fall 2021 collection picked by Melanie Ward for the chic campaign images.

Fendi F/W 2021.22 by Craig McDean


The outcome was declared a total triumph. “This has style and elegance,” said DePrada.

“Wow, the close-up shots are stunning!” cheered guimon.

“The close-up shots are where it’s at, the way they cropped them to make space for the logo makes them quite concise and impactful,” echoed YohjiAddict.

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“This is turning out to be one hell of a campaign and I am ecstatic to see Malika Louback! She’s photographed beautifully, that smile is positively radiant and of course Rianne Van Rompaey is proving (once again) she’s one of the best in the business right now,” raves a clearly overjoyed vogue28.

GERGIN shared the same level of enthusiasm: “This is a strong campaign! Each model brings a unique and energetic presence that feels somewhat lost compared to what most ad campaigns are delivering these days!”

“The close-ups are phenomenal, in casting, direction and photography AS WELL as layout and fonts. These things rarely all come together…” added Vitamine W.

“Tens across the board!” Toni Ahlgren chimed in.

Fendi F/W 2021.22 by Craig McDean


Are you a fan? See more from Fendi’s latest campaign and share your thoughts here.