Since Summer 2019, we’ve been living for Juergen Teller as Saint Laurent’s campaign photographer. From Aylah Peterson and Binx Walton photographed in Arizona for Summer 2020 to Freja Beha Erichsen, Debra Shaw and Laetitia Casta posing in Paris for Fall 2020, Saint Laurent’s ads supply total escapism. Teller is back for Winter 2021 whisking us off to a remote part of Iceland where Alyda Grace, Anok Yai, Awar Odhiang, Blessing Orji, Evie Harris, Kiki Willems, Loli Bahia, Mica Argañaraz, Mika Schneider, Sihana Shalaj and Steinberg brave the elements.
The ads divided our forums. “I admire this collection so much. So the idea of the juxtaposition between beautiful clothes with the stunning location is a win to me,” applauded elle_gb.
“Never been one for Juergen Teller, but this is yet another absolute knockout Saint Laurent campaign photographed by Teller! The location is gorgeous, adore the juxtaposition between the rugged Icelandic scenery and Anthony Vaccarello’s high-glam collection,” echoed vogue28.
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“It’s actually decent and doesn’t look like Juergen Teller’s work in a very good way,” appreciated amby.
“God, I feel so sorry for the girls. That place must have been freezing!” wrote thiago:).
“I wish this was a bit more aspirational and glamorous. While I find the setting to be beautiful and special, the campaign is missing a bit of fantasy and leaves me feeling as cold as the place it was shot. But maybe it’s just Juergen who I’m not the biggest fan of in the first place,” admitted reese06.
“That beach looks just as arid as Vaccarello’s Saint Laurent in terms of ideas. I will say that the images are quite nice even if Kiki looks like she’s five seconds away from succumbing to hypothermia,” commented YohjiAddict.
See more from the Saint Laurent Winter 2021 advertising campaign here.