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Saint Laurent Selects Jerry Hall for Its Summer 2022 Campaign

Saint Laurent’s advertising campaigns under Anthony Vaccarello have been nothing short of spectacular. From welcoming friends of the iconic French fashion house like Laetitia Casta, Catherine Deneuve and Kate Moss as the faces of his collections to teaming up with photographer Juergen Teller to transport us to remote destinations. To kick-start 2022, the Belgian designer enlists modeling legend Jerry Hall as the face of the brand’s Summer 2022 collection. In the ultra chic black and white campaign images lensed by Saint Laurent regular David Sims, the 65-year-old beauty dials up the drama becoming fashion’s ultimate femme fatale.

Saint Laurent S/S 2022 by David Sims


“Yes, yes, yes! A thousand times yes! J’adore Jerry Hall! Saint Laurent is really producing the most splendid campaigns season after season and I’m so happy to see it,” raved aracic.

“Works really well. I love what Vaccarello’s doing to the brand,” approved Norden.

“Fantastic! I have no complaints,” declared an equally impressed charles01.

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“A fabulous treat to see Jerry Hall, love the 80s femme fatale vibes and how the image just commands your attention. I’m becoming rather obsessed with these timeless black and white campaigns by David Sims, which are becoming quite a Saint Laurent staple every season!” applauded vogue28.

“ONCE A MODEL, ALWAYS A MODEL! Some models should take note…” voiced DK92.

“I love the idea of Jerry Hall for Saint Laurent… She has that undeniable attitude and star power and kudos to Vaccarello for always casting strong women,” Lola701 chimed in.

VogueGirl8910 couldn’t agree more: “Amazing to see Jerry in this campaign, she looks so striking…”

Saint Laurent S/S 2022 by David Sims


See more of the campaign and join the conversation here.