The Buzz Forum Buzz

Léa Seydoux Channels Jean Seberg in Louis Vuitton’s Spell On You Fragrance Campaign

It has been six years since Léa Seydoux became a brand ambassador for Louis Vuitton (joining Alicia Vikander and Emma Stone). Ever since signing on the dotted line, the French actress has fronted several advertising campaigns captured by just about every major photographer from Patrick Demarchelier to Steven Meisel. Now Léa’s latest assignment for the storied French fashion house is becoming the face of its new Spell On You fragrance. Gazing down the lens of Jean-Baptiste Mondino and styled by Carine Roitfeld, Léa poses with a male companion on silk sheets seemingly channeling Jean Seberg.

Louis Vuitton 'Spell On You' Fragrance 2022 : Léa Seydoux by Jean-Baptiste Mondino


Although the end result failed to hypnotize the majority of our forum members. “This is awful! What’s with the awkward haircut?” asked Scotty.

“Looks like a still from a spy movie in one of those locations where they have to disguise themselves,” Urban Stylin chimed in.

“Louis Vuitton fragrance bottles are as tedious as their ambassadors!” proclaimed DK92.

[ Not a tFS forum member yet? Click here to join! ]

THD96 was also less than impressed with the outcome: “This is bad. Léa is too edgy for this type of campaign. Why would you need to do such a cheesy campaign for a perfume line that should feel exclusive?”

“This looks more like a portrayal of what an actress does to get her parts rather than a seductive ad campaign for an expensive fragrance. Not only does it seem very out of step with current themes in media, it’s just so damn boring,” said tigerrouge.

“Louis Vuitton is such a waste of her charisma and charm. I prefer her work for Prada. At least they know how to make celebrities look good. Her Prada Candy ads are iconic! This collaboration, not so much,” GivenchyHomme pointed out.

“And that’s mostly on Steven Meisel,” replied aracic. “I actually don’t hate this. It’s not great, but Léa looks so stunning in most of the images that I can’t not like it.”

A big hit or a major miss? Share your thoughts here.