The Dutch duo that is Inez van Lamsweerde and Vinoodh Matadin has been Virginie Viard’s campaign photographers of choice for quite some time. Although the creative director of Chanel obviously still has Karim Sadli on speed dial. After shooting the French fashion house’s Fall 2019, Cruise 2020 and Cruise 2021 campaigns, Sadli is back to capture the Spring 2022 eyewear offering. Set against a minimalist backdrop, models Rianne Van Rompaey, Blésnya Minher and Pan Haowen assemble before the Paris-based photographer’s lens for the black and white ads.
The end result thrilled our forum members to no end. “Should’ve just all been Rianne, that face!” exclaimed RMDV.
“Rianne looks ridiculously expensive,” declared helmutnotdead.
“Quite appreciate the three girls, but Rianne is definitely the star. Those photos will look good in stores,” remarked thiago:).
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“Blésnya is the one who looks the best out of this bunch. Great smile…” admired WAVES.
“Karim Sadli’s stark black and white photography always feels like a match made in heaven for Chanel. Always so fresh, clean and polished. Rianne’s just IT, the modeling ability to sell me anything and Blésnya smiling here is nothing short of perfection!” raved vogue28.
“This campaign looks great, but Rianne steals it…” VogueGirl8910 pointed out.
“Rianne is schooling the other girls. Perhaps not their fault, they didn’t choose the final photos, but… The power of eye contact,” noted KINGofVERSAILLES.
See more from Chanel’s latest eyewear campaign and join the conversation here.