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Tom Ford for Spring 2012

Tom Ford photographed models Mirte Maas and Mathias Bergh for his Spring 2012 campaign. Wearing satin-y, body-con looks from the designer's most recent womenswear collection, Maas smiles so hard it looks like she's modelling a toothpaste ad. Meanwhile, Bergh gnaws on her shin.

I love that Tom Ford's cutting down costs by DIY-ing his own campaign and these ads have some appeal—but next time the designer wants to play photographer, he should cut back on the biting and give self-portraiture a spin.

[via Elle]