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Swatch Marries Harry Winston; I Hope They Don’t Breed

Because Harry Winston's were the ones Marilyn Monroe was referring too when she famously sang "Diamonds Are a Girl's Best Friend" and because the only time in my life I've ever know anyone to think Swatch was cool was when I was ten years old and it was all the rage to show off your playful and punctual personality with a funky Swatch watch, it's wild to think that those two crazy kids are really getting hitched. 

Swatch, apparently a giant in the timekeeping world (it has the highest global sales numbers, with some pieces that retail for over $300,000), purchased Harry Winston, and will now be incorporating the jeweler's 535 employees and $250 million debt.

This is all quite the love story, but I just hope we don't see the two brands really combine their DNA. I imagine their progeny would be an ostentatious diamond ring the color of cotton candy puke, with a candy cane-colored vinyl band. 

Freja Beha Erichsen for Harry Winston, by Patrick Demarchelier

via TFS Forums


[via Mediabistro]