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First Look: Melissa Nepton x Target Canada

TARGET CORPORATION - Target unveils Melissa Nepton's Exclusive C

It’s finally here! After much speculation, teasers and anticipation, Target Canada has finally unveiled its first collaboration with Montreal designer Melissa Nepton.

After winning the company’s Emerging Designer award back in February, and that pretty darn helpful $25,000 cash prize, Nepton’s collection is set to go on sale at Quebec-based Target stores starting December 8. Prices will range between $29.99 and $69.99, but while there’s yet to be an official lookbook to drool over, both Nepton and Target were recently on hand in Montreal to offer a sneak peek to eager fashionistas.

Above you can check out a photo from the event, which shows Elisha Ballantyne, divisional merchandise manager for apparel and accessories at Target, designer Mélissa Nepton and Mitsou Gélinas, Target fashion ambassador, flanked by two models. Each model wears chevron accented pants, fox printed shirts and scarfs (do we think it’s a little late in the game for this trend?) and an oxblood knit cardigan.

The looks are a far cry from Nepton’s Spring 2014 collection recently shown at Toronto’s World MasterCard Fashion Week and featuring a kaleidoscope of pixelated prints and fluid silhouettes, but of course, the Target merch is a budget range with the likelihood of those $29.99 gloves being real leather as slim to none.

Stylist Quebec has another photo of the collaboration which shows more faux leather-like fabrics, coupled with longline tunics, abstract floral prints and gold jacquard dresses for the party season that do appear rather lux. I only wish the line was more accessible to the rest of Canada, but check out the looks and sound off on the styles in the comments below. Will you make the trek to buy?

Image via CNW Group/Target Corporation