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Isabel Marant Opens Her First London Boutique

We queued all the way around the block and patiently waited to get inside and snap up the very best pieces of the Isabel Marant pour H&M collection, and it was definitely worth the wait, as it turned out to be an amazing collection that’s since been pictured on an array of the most stylish celebs. Perhaps that’s because, despite being high street, it has a true designer feel, as the collection was actually created at Marant’s mainline factory.

So, with the H&M collection whetting our appetites for more Isabel Marant, we’re super excited about the opening of her first London boutique in Mayfair. To celebrate her launch, she recently held an exclusive party at a rundown chapel in Covent Garden, with quite a few members of top secret fashion royalty in attendance, including the designer herself.

The new store based on Bruton Street has a very minimal feel about it that wouldn’t be at all out of place amongst Berlin’s cool boutique filled streets. Pop in for a peruse around some of the finest pieces from the designer’s latest collections, and who knows, maybe Santa will listen to your wishes and send you a few of your favourites this Christmas.

isabel marant london boutique

Image: Isabel Marant