Victoria’s Secret caught a lot of flack this week for “The Perfect Body” campaign on its website that featured images of tall, thin models. Naturally, as most women don’t look like Lily Aldridge or Jasmine Tookes, plenty of shoppers took offense, claiming the ad reinforced feelings of body negativity.
As one does in these cases, Leeds, England resident Frances Black started a Change.org petition demanding that the retailer change the slogan. “Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful,” the petition reads. “All this does is perpetuate low self-esteem among women who are made to feel that their bodies are inadequate and unattractive because they do not fit into a narrow standard of beauty. It contributes to a culture that encourages serious health problems such as negative body image and eating disorders.”
It seems as if Victoria’s Secret heard the cries of the almost 28,000 people who signed the petition. Today, the retailer took down the campaign (which stayed on the site for a few days after going viral), replacing “The Perfect Body” with the words “A Body for Every Body.” Unfortunately, the original image remains, which still makes it seem as if the only bodies that exist are tall and thin. Perhaps a more diverse range of women would be appropriate for such a slogan. But you know, baby steps!