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Gwyneth Paltrow Opens Blowdry Chain in London

You won’t find a single leather-bound journal or cashmere sweater at Gwyneth Paltrow’s latest business endeavor. The lifestyle guru is determined to dip her perfectly-manicured toes into as many different waters as possible — as long as those waters promise to be lucrative. She’s already telling us how to eat right and dress on her Goop website, so it was only a matter of time before Gwyneth started helping us decide what to do with our hair.


we’ve landed in London. #blocoventgarden @bloheartstheUK @bloheartsyou @davidbabaii #gwynethdavidheartblo

A photo posted by Gwyneth Paltrow (@gwynethpaltrow) on

Gwyneth and celebrity hairstylist David Babaii have joined forces as ambassadors for the Blo Blow Dry Bar chain. The Goopster just helped launch a new location for the brand at Market Place in London’s Covent Garden district. The actress took to Instagram to announce the newly-opened location, and herald the arrival of the first Blo in London. There are already over 45 Blo bars in North America and around the world.

Babaii and Gwyneth signed on with Blo in May, in hopes that their celebrity status and expertise would help elevate the brand. The trio seems to be rolling along quite nicely. Gwyneth recently helped launch a beauty bar from sister brand Body By Blo in Naples. Between these openings and her Goop pop-up, Gwyneth’s certainly a busy gal.

[via ELLE UK]