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Rihanna Is Puma’s New Creative Director

Image: Instagram

Image: WENN

Rihanna’s about to have a busy 2015 now that she’s got a new gig lined up with Puma. The songstress has been named the athletic brand’s new creative director for womenswear and global brand ambassador. RiRi will be involved with both creating new styles and updating popular mainstays. She will also appear in Puma’s fall campaign.

According to WWD, the partnership will extend over a number of years, so you can expect to see a lot of Rihanna x Puma in the future. 

Rihanna’s been on social media promoting her new partnership with the brand in true RiRi form with a set of glamorous Instagram photos and a Puma hashtag. She also posted a shoe selfie snap of her crisp white Puma creepers with thick, black soles. If we could make any guesses, we’d wager that this collection will probably have a lot of crop tops, a fair share of cool jogging pants and more than a few pairs of fresh kicks. 


creep #puma

A photo posted by badgalriri (@badgalriri) on

This isn’t Rihanna’s first time designing. She previously teamed up for a multi-season collaboration with River Island. We’re interested to see what she comes up with for Puma. Fly athletic gear seems to be right up the singer’s alley.

[via WWD]