Lucky magazine is starting 2015 with a bang – and a bit of a risky move. The shopping magazine, which is about to launch an e-commerce venture, revealed its cover stars for the February issue and they’re definitely not who you’d expect. Instead of the typical young starlet, Lucky has tapped The Blonde Salad blogger Chiara Ferragni, Zanita Whittington of Zanita.com.au and Gary Pepper‘s Nicole Warne.
This is certainly a fresh take on the usual cover model and a sign of how influential bloggers have become, as well as Eva Chen’s faith that they will continue to be a driving force in the fashion industry. The social media following for the trio is about 4 million plus total, so it will be interesting to see if such a strong fan base will translate into sales.
It’s a bold and exciting move from Chen, who may be blazing some serious trails for mainstream fashion magazines. We wager that there will be a lot of eyes monitoring the performance of this issue. If it proves to be a success, it could mean the start of a new era.
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