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Pringle of Scotland Has Something Special Planned for London Fashion Week

Pringle of Scotland Fall 2014; Image: IMaxTree

Pringle of Scotland Fall 2014; Image: IMaxTree

The secret’s out. Pringle of Scotland is gearing up for its milestone 200th anniversary with a major exhibit opening at the Serpentine Gallery during London Fashion Week. Titled Fully Fashioned: The Pringle of Scotland Story, the show will display archival pieces alongside a new campaign shot by Albert Watson, the infamous Scottish fashion photographer who’s landed over 200 Vogue covers. That series will star prominent Scottish figures like model Stella Tennant and artist David Shrigley. But that’s not all. The brand also plans to debut a collaborative video performance with dancers from the Michael Clark Company as well as a new service, Deconstructed, that will let Pringle fans customize their cashmere.

The exhibit will kick off on Sunday, February 22 — the same day Pringle of Scotland is scheduled to show Fall 2015 — before moving to its permanent home at the National Museum of Scotland in Edinburgh from April 10 to August 16.

[via WWD]