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Watch: What Happens When This Fictional Beauty Brand Runs Out of Makeup Names

We’ve got to give beauty brands props because with all the cosmetics out there, it must be difficult thinking up new names. With products like Butt Taco and Stalkerazzi floating around, it’s pretty clear that assigning names to makeup shades is no easy feat. A new short by the Upright Citizens Brigade’s sketch team The Punch lampoons this phenomenon.

Set in the offices of imaginary makeup brand Perée Lyon, four beauty executives struggle to come up with a name for a new product — and all the suggestions, no matter how crazy, are taken. In the end, the team winds up settling on a name that is as ridiculous as it is long.

Watch the hilarious skit above.

[via UCBComedy]