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Amazon Prime Day Is Just a Ploy to Get More Prime Customers

Amazon Prime Day

Image: Amazon

Amazon is turning 20 and to celebrate the milestone, it’s putting a bunch of products up for sale, as one does. Amazon is all set to launch Prime Day at midnight on July 15 and is promising more deals than on Black Friday

Amazon is clearly hoping to start another major sale shopping day, smack dab in the middle of summer. Of course, it remains to be seen if Amazon’s Prime Day sales can surpass those of Black Friday, but the e-tailer is going to try its darndest. Amazon is promising deals starting at midnight and continuing all day long with new bargains popping up every 10 minutes. The catch: you have to have Amazon Prime to participate. So, If you’re one of the people who were charged $99 after you forgot to cancel your free trial subscription, think of this as a consolation for your absent-mindedness. 

If you don’t have Amazon Prime, don’t worry. The retailer is out here trying to make some money and they would never leave potential customers out of the loop. You’ll be able to sign up for a free trial to participate. If this sounds like a ploy to get more people signed up to Amazon Prime, you wouldn’t be too far off. Entrepreneur notes that Prime members spend on average of $1,500 a year, while nonmembers shell out only $625. So, though they might lose a few people who choose not to pay the $99 membership fee past the free trial, they will undoubtedly gain a few new members, which in the end, makes them money. 

Either way, deals to rival Black Friday sound quite enticing to us. As for everyone else, we will just have to see how much Prime Day actually catches on with the masses.

[Entrepreneur, Business Wire]