The Festival International de Mode et de Photographie à Hyères is run under the direction of Jean-Pierre Blanc and has been in existence for 24 years now.


Over the festival’s three days, young fashion designers and photographers present to the public their first collection in a series of fashion shows directed by Maïda Gregoiri-Boina. Their proposals are examined and assessed by a jury of industry professionals. Talents that have been showcased in years past include Viktor & Rolf, Gaspard Yurkievich, Anke Loh, Alexandre Matthieu, Xuly Bët, Felipe Oliveira Baptista, Thierry Rondenet & Hervé Yvrenogeau (Own), Xavier Delcour, Cyd Jouny, Marc Le Bihan, Karine Arabian, Sébastien Meunier, Crstof Beaufays, Christian Wijnants, Rivière de Sade, Sandrina Fasoli, Laurent Edmond, Ute Ploier, Hamid Ed-Dakhissi, Henrik Vibskov, Richard René, Daniel Ledermann, Swash, C-Neeon, Romain Kremer,Julien Dossena, and Peter Bertsch, Sandra Backlund.


Leading fashion companies sponsor all events and awards, and among the many lauded designers that have taken part in the Festival as members or the jury are Azzedine Alaïa, John Galliano, Jean-Charles de Castelbajac, Jean Colonna, Martin Margiela, Martine Sitbon, Ann Demeulemeester, APC, Mario-Chanet, Helmut Lang, Gilles Dufour, Véronique Leroy, Michel Perry, Alexander Van Slobbe, Philip Treacy, Hussein Chalayan, Gaspard Yurkievich, Bernhard Willhelm, Bless, Christophe Lemaire, Karl Lagerfeld, Lutz, José Lévy, Jean Paul Gaultier, Pierre Hardy, A. F. Vandevorst, Yvan Mispelaere, Anna Sui, and Christian Lacroix.


The Hyères festival has showcased more than 300 first-time collections by new fashion designers from all over the world and exhibited the works of over 80 young and innovative photographers. The general public is invited to vote after the fashion shows for an audience award. All exhibitions are admission-free and remain open until early June. This year, the fashion shows take place on the beach under a tent conceived by architect Patrick Bouchain.


The 10 young fashion designers that will be showcased are:

Steffie Christiaens (Netherlands), Womenswear collection

Melody Deldjou Fard (Netherlands), Womenswear collection

Anaïs Dougnac (France), Womenswear collection

Alice Knackfuss (Germany), Menswear collection

Harald Lunde Helgesen (Norway), Menswear collection

Marite Mastina and Rolands Peterkops (Latvia), Mixed collection

Maxime Simoens (France), Womenswear collection

Anemone Skjoldager (Denmark), Womenswear collection

Simon-Pierre Toussaint (Belgium), Menswear collection

by Thomas Trautwein (France).

The 10 young photographers that will be showcased:

Amy Adams (USA)

Linus Bill (Switzerland)

Melanie Bonajo & Emmeline de Mooij (Netherlands)

Anita Cruz-Eberhard (USA)

Chris Engman (USA)

Alejandra Laviada (Mexico)

Ovidiu Pavel (Romania)

Ahndraya Parlato (USA)

Louise Te Poele (Netherlands)

Daniel Traub (USA)

Images courtesy of the Fashion Spot forums.