Modern Classic Style Muse: Aerin Lauder

She may be heiress to one of the biggest cosmetics companies around, but Aerin Lauder didn’t simply rely on her family’s legacy. Aerin started a global luxury lifestyle brand inspired by her own singular style. The founder of AERIN has proven both her business acumen and fashion sense, promoting her brand in fashionable looks that are simultaneously classic and contemporary. This busy working mother somehow manages to keep things utterly chic and totally natural, leaving us in awe. Read on to find out how Aerin does it and to get some serious style inspiration.

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