Smart Car recently fêted its 10th anniversary at the Grand Palais in Paris and to coincide with the anniversary celebration, Hermes unveiled a tiny Smart Car it designed in honor of the occasion.
The news reminded me of an episode I recently saw of Kimora Lee Simmons’ show, Life in the Fab Lane, in which she tried to be more eco-friendly, but couldn’t get over how un-chic the small car she tests out was. I imagine that the Hermes Smart Car, manufactured by the Como group, will, for better or worse, target exactly that demographic. The cars are available in 10 colors including gold, indigo and the luxury house’s signature orange and are each is fitted with Hermès leather-covered steering wheels and gear levers, with colors including fuchsia and lime, along with the brand’s original canvas toile H. The Smart Car usually retails for around $12,000, but this special edition will go for over three time that amount when it hits for about $48,000.
This isn’t the first time that Hermes is lending its design aesthetic to a car, the luxury house has previously designed an exclusive edition of the Bugatti Veyron which retailed for $2.3 million. Only about a dozen of the niche vehicles were made.