Fashion News


  By Hebden
By now we’re all familiar with novelty fragrances, be they the ever-growing profusion of celebrity scents or the perfumes that smell like food, drink, dirt, and a plethora of other objects that we know (and even possibly love) in daily life but may not necessarily want to smell like.  While I wasn’t exactly on the edge of my seat waiting to see where this olfactory trend would go next I suppose you could say that I was curious. Well, regretfully, I have an answer to that burning (pun will become apparent in a few seconds) question.
Ladies and gentlemen, I give you Flame, the scent of…Burger King.
To quote from their site…"The Whopper sandwich is America’s favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat". 
I’d love to say this is the fictitious whim of some advertising executive who fancied a laugh but, no, you can actually buy it.  Admittedly it costs a paltry $3.99 (which allows you to realistically set your expectations as to what this will smell like) but it is for sale. My mind is officially boggling, though my nose will be twitching to see if it can find someone wearing eau de boeuf on the streets.