Tommy Hilfiger’s show was a breath of fresh air for the brand. The standard-prep brand that has gone from Lauren-imitation, to hip hop favorite, back to typical American prep injected the collection with an air of contemporary fashion that is sure to be well received. This season’s 60s silhouettes were modernized by softer boxy shapes and subtle military influences and mixed prints confirmed another major trend of the season. Prints ranged from graphic color blocked panels to a variety of camouflages, which for the most part worked. The only looks that diverted back to Hilfiger’s less stylish days were the rugby-style knitwear. It’s uncertain who thought that a rugby shirt would make a good sweater but it definitely didn’t work. What did work though, was the brand’s foray into the pajama trend. Unlike ADAM, who took inspiration from pajamas without alteration, Hilfiger took what’s great about pajamas, fit, comfort, and cut, and injected it into ready-to-wear.
What I’m sure will be the unsung heroes of this collection are the caftans. I am a huge fan of the caftan; it might not be the most flattering or trendy garment but when it comes to comfort, you can’t get anything better. They are perfect for travel, leisure, and hanging out around the house. Not everyone wants to prance around at home in skin-tight pencil skirts and six inch platforms and this is a great opportunity for Hilfiger to reach the contemporary market.