News & Runway


Lara Stone is everywhere.  In fact, it’s a rare occurance to open up a magazine and not see one of her countless ad campaigns, ranging from Calvin Klein to Max Mara, or not be aware of her magazine covers (Vogue, Elle, V and i-D, among others). Now the “most wanted face of the moment” will be curating a store this September, The Shop by Not Just A Label.

Lara is known for her sexy curves, bleached eyebrows, and gapped front teeth. The striking model, who has defied conformity in the modeling industry, has an impeccable sense of style – which means that her Not Just A Label picks will be highly sought after. 


Not Just A Label is exactly what it says on the tin. Dedicated to providing a platform for emerging graduates and design talents, The Shop hosts over 1,800 fashion designers.  Lara Stone, who lives by the mantra “individuality is a necessity”, has chosen a number of pieces for her curation which represent what she is well known for – a fierce personality and strong individuality.

Following in the footsteps of Diane Pernet of A Shaded View on Fashion and the iconic Amanda Lepore, Lara’s selection will allow the emerging designers to offer their one-off catwalk creations to shoppers who seek garments with no sense of predictability. From felted dresses to fur denim jackets, Lara has cherry picked her one-off pieces from the likes of Afshin Feiz, Lisa Gibson, and BY Mann.

With Lara Stone under the NJAL wing, The Shop will continue to make its avant-garde mark on the fashion world. For the fashionista who wants a daring, and distinctively different look, Not Just a Label fits the bill.

There’s no excuse not to grab a piece of this generation’s young design talent, so visit to indulge in some sartorial splendor.

Images courtesy of the Fashion Spot forums.