News & Runway

Khloé Kardashian’s Denim Brand Accused of Stealing Designs From Indie Designer

Khloé Kardashian and Emma Grede’s denim-centric clothing label Good American — beloved for its inclusive sizing, on-trend offerings and body-positive marketing campaigns — has been accused of plagiarism. On June 2, Designer Destiney Bleu of dbleudazzled (which counts Beyoncé, Ashley Graham, Serena Williams and Lady Gaga among its clients) took to Twitter to call out the reality TV star turned designer.

Bleu claims that the sheer black and flesh-tone jewel-encrusted bodysuits shown in a recent Good American promo are eerily similar to her own designs. Bleu also holds that Kardashian bought “one of everything” on her site back in December, but neither wore nor posted her purchases. (Fairly damning evidence, if it turns out to be true.)

It’s hard to deny the resemblance between the designs. At least Twitter seems to think so — many users were quick to side with Bleu. (Of course, others have accused her of attention-seeking.)

Bleu plans to pursue legal action against Kardashian despite the potential pitfalls. She went so far as to make public her timeline of events. According to Bleu, Kardashian not only took credit for Bleu’s designs, but failed to deliver the revenue-boosting publicity that would come from her wearing a dbleudazzled piece in public.

Good American denies the allegations. “Under no circumstances did Good American or Khloe Kardashian infringe on another brand’s intellectual property,” the brand told Cosmo in an exclusive statement, adding that they are “going through the proper legal channels to handle the situation.”

It’ll be interesting to see how this unfolds. Experience tells us that, in cases of intellectual property theft, there’s little that small companies can do to fight mass retailers. That said, Good American is still a fledgling (highly successful) brand, and if Bleu can prove her case, she could make a considerable dent in its credibility. Many Instagram users are already up in arms, though it’s unclear whether these are would-be Good American customers or simply Kardashian trolls.

[ via Allure ]