Over the past few years, the fashion industry has been championing sustainability and working on going green when it comes to production methods. But that eco-friendly approach has never really found its footing during fashion week. Well, times have changed.
Uruguayan designer Gabriela Hearst just pulled off a carbon-neutral fashion show. For her Spring 2020 show, Hearst partnered with production company Bureau Betak and sustainability advocate EcoAct. The team decided to only use models who didn’t need to fly in, served locally grown and seasonal food backstage and reduced reliance on appliances. (Hairstylist James Pecis actually created the models’ cool rope braids without a single watt of electricity.)
In an effort to balance things out, Hearst is donating the production’s energy costs to the Hifadhi-Livelihoods Project in Kenya. And the designer didn’t stop there. She even offset the carbon footprints of show attendees by handing out scarves featuring prints of recently extinct animals and made donations in all of their names to Our Children’s Trust.
Hearst really went the extra mile to make eco-friendly fashion shows a reality.