All the major fashion houses have been pretty busy revealing their advertising campaigns for the Spring 2020 season with stellar results. So what makes a brilliant ad campaign? A diverse cast? The photographer? A total change in direction from the previous season? Or maybe, just maybe, it’s all three.
Since we’re huge advocates for diversity, we think choosing the right cast is the secret to success. South Sudanese-Australian model Adut Akech already has campaigns for Alberta Ferretti, Valentino, Fendi and Moschino under her belt. Rising star Mona Tougaard (of Somalian, Ethiopian, Danish and Turkish heritage) is the face of Chloe and Ports 1961 and, at 49, modeling royalty Naomi Campbell is finally the face of Vivienne Westwood.
Here are our favorite campaigns of the Spring 2020 season.