The UK’s eccentricity levels shifted up a notch after Louise Gray’s newest collection became the topic of interest for fashion week goers this season. The collection marks her second season of New Generation sponsorship with a cosmopolitan collection fit for the fashion forward London girl.


“It’s really for the London girl and who I think she is” contemplates Louise “I was inspired by 80’s and 90’s London, all of the boys who make me happy, and also what I wear now. Trying to make clothes that I want to wear feels like the best approach for me” 

Aptly titled OH NO BABE, the collection is full to the brim with separates that work as individual statement pieces and are cohesive towards an entire look. The spirit of the collection is young, wild and reckless with details unique to Louise Gray.

Silhouettes were kept interesting – nipped, neat and centred at the waist. Her devotion towards interesting fabric continues in this collection. Having made progressions in embroidery and 3D devore effects to create the wild patterns signature to Ms. Gray, she has moved on from fabric embellishment, as the layering of the fabric becomes integral to the garment itself.

Models (one of whom introduced herself to me as a tFS member) wore punky spray-painted jumpers, and jumpers adorned with slogans the tangerine-haired designer utters herself (“BABE”, “I DIE”). Cut outs of squares or love hearts reveal detailing beneath simple tops, and the classic simplicity of a strapless summer dress is shaken up with a powerful zig-zag stripe. Contrasting colour trims on simple chiffon tops and dresses showcase Louise’s incredible eye for detail, no matter how small.

The accessories featured in the presentation were created from trash bags by Judy Blame, who also customized the Nicholas Kirkwood heels featured. The interesting set design was by none other than acclaimed London artist, Tony Hornecker. Also on display was Louise’s 5-piece capsule collection for The Smiley Company, which features a bomber jacket, t-shirt, bustier, and leather skirt with the Smiley face logo, maintaining Louise Gray’s signature panache.

Colours pop and patterns clash, but it seems in Louise’s world, stamping out traditional fashion faux pas is high on her to do list, and every piece in her collection makes us want to enlist to join her revolution.