River Island’s relationship with Australia keeps proving strong, and the UK retailer is showing its love for customers down under with a collection available exclusively to Australians. Now that’s a monogamy we want to hear more about.
The high-street brand today launched its Summer 2015 range called, wait for it, The Fashion Ashes. That’s a cricket reference (The Ashes, between England and Australia) for those who couldn’t give a stuff about sports which last longer than a day.
The Southern Hemisphere specific collection has been born because, ever since River Island launched in 2013, Australia is in the top 4 performing countries across the world, and, like a good suitor, wanted to make us an offer we couldn’t refuse.
“Following the expansion into the Southern Hemisphere, we have identified Australia as one of our new key markets,” Josie Roscop, River Island marketing director, says in a news release. “We wanted to create a unique offer specifically suited to the fashion savvy Australian consumer.”
The range takes on this season’s biggest trends, like festival, swim, denim, street and evening wear, and is modelled by UK it girl Bee Beardsworth and Melbourne’s Elle Brittain.
The collection drops today, so head over to River Island’s Australian store to see what your beloved has to offer. Happy belated one year anniversary, River Island. We couldn’t think of a better way to spend it.
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