Butter Yellow Is the Color of Spring (and Most Likely Summer)

Jacquemus Spring 2020

Jacquemus Spring 2020; Image: Imaxtree

While Pantone is pushing Classic Blue for 2020, another color is taking over. We’re talking about butter yellow. Forget the pastel and more golden varieties of the sunny hue, the more middle-of-the-road shade is taking center stage.

It’s called butter yellow because it resembles the shade of, you guessed it, butter. And it’s surprisingly versatile. Designers like Simon Porte Jacquemus and Daniel Lee offered up seasonally-appropriate dresses and shorts in the buttery hue as part of the Jacquemus and Bottega Veneta Spring 2020 collections, respectively.

Bottega Veneta Spring 2020

Bottega Veneta Spring 2020; Image: Imaxtree

Naturally, the street style set was already all over the trend while checking out the Fall 2020 shows. So be prepared to see the hot hue into summer and maybe even as far as fall. (That means that butter yellow lightweight sweater will look just as good out on the streets in a few months as it does while you’re working from home.)

You already can find everything in butter yellow. We checked the online stores and spotted jeans, dresses, bags, bike shorts, ballet flats and more in the color of the moment. And it’s relatively easy to work the smooth shade into your wardrobe. Our only advice is to avoid wearing it from head to toe.

Paris Fall 2020 Street Style

Butter yellow done the street style way; Image: Imaxtree

Check out the slideshow below for the best butter yellow pieces to purchase before they sell out.